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30 Most Common Graphic Design Interview Questions You Should Prepare For
30 Most Common Graphic Design Interview Questions You Should Prepare For
30 Most Common Graphic Design Interview Questions You Should Prepare For
Apr 3, 2025
Apr 3, 2025
30 Most Common Graphic Design Interview Questions You Should Prepare For
30 Most Common Graphic Design Interview Questions You Should Prepare For
30 Most Common Graphic Design Interview Questions You Should Prepare For
Written by
Written by
Ryan Chen
Ryan Chen
30 Most Common Graphic Design Interview Questions You Should Prepare For
Landing a graphic design job requires more than just a stellar portfolio; it demands confidence and preparedness in the interview room. Mastering common graphic design interview questions can significantly enhance your chances of success. This guide provides you with 30 frequently asked graphic design interview questions, along with insights on why they're asked, how to answer them, and example answers to help you shine.
What are graphic design interview questions?
Graphic design interview questions are specific inquiries posed by hiring managers and design team leads to assess a candidate's skills, experience, and suitability for a graphic design role. These questions cover a broad spectrum, from technical knowledge and design principles to behavioral traits and problem-solving abilities. They aim to evaluate not just what you know, but also how you think and how well you can apply your knowledge in real-world scenarios.
Why do interviewers ask graphic design interview questions?
Interviewers ask graphic design interview questions to gain a comprehensive understanding of your capabilities and potential fit within their organization. They want to gauge your technical skills, creativity, problem-solving abilities, and understanding of design principles. Additionally, these questions help them assess your communication skills, how you handle feedback, and your passion for design. Ultimately, the goal is to determine if you possess the qualities and expertise needed to contribute effectively to their team and projects.
Here's a preview of the 30 graphic design interview questions we'll cover:
Tell us about yourself.
How is your day so far?
What are your strengths and weaknesses?
Why are you interested in working for our company?
When was the first time you realized you wanted to work in graphic design?
What design programs are you most comfortable with?
How would you explain color theory to someone without graphic design experience?
Have you ever had to collaborate on a group design project? What was your role?
What are the core graphic design principles?
What is the difference between vector and pixel?
How do you handle tight deadlines?
What kind of design projects do you love to work on?
Critique a marketing campaign and provide an alternative solution.
How do you adapt a brand for different audiences?
What file format would you use for photos in print jobs?
What is the use of JavaScript in graphic design?
What’s the difference between rich black and auto black?
How did you deal with disagreements when making decisions with a team?
What is your design superpower?
How do you like to receive feedback?
Can you describe your design process from concept to completion?
How do you stay updated with the latest design trends and technologies?
Describe a time you failed in a design project and what you learned from it.
What are your favorite design resources (blogs, websites, designers)?
How do you ensure your designs are accessible to people with disabilities?
What role does typography play in your designs?
Can you discuss your experience with branding and identity design?
How do you measure the success of a design?
What are your salary expectations?
Do you have any questions for us?
30 graphic design interview questions
Tell us about yourself.
Why you might get asked this: This is a standard icebreaker to start the interview. It allows the interviewer to get a quick overview of your background, experience, and interests related to graphic design.
How to answer:
Provide a brief summary of your education and professional experience.
Highlight your key skills and accomplishments that are relevant to the job.
Show your passion for graphic design and your enthusiasm for the opportunity.
Example answer:
"I'm a graphic designer with five years of experience creating visually appealing and effective designs for various clients. I have a strong background in Adobe Creative Suite, a solid understanding of design principles, and a passion for creating innovative and user-centered designs. I'm excited about this opportunity because I believe my skills and experience align perfectly with your company's needs."
How is your day so far?
Why you might get asked this: This is a casual opener to help you relax and break the ice. It also gives the interviewer a sense of your personality and how you handle simple interactions.
How to answer:
Keep your response positive and brief.
Avoid complaining or sharing negative information.
Express your enthusiasm for the interview and the opportunity.
Example answer:
"My day is going great, thank you for asking! I'm really excited to be here and learn more about this opportunity at your company."
What are your strengths and weaknesses?
Why you might get asked this: Interviewers want to understand your self-awareness and how you leverage your strengths while mitigating your weaknesses.
How to answer:
Highlight 2-3 strengths that are relevant to the job and provide specific examples.
Choose a weakness that is not critical to the role and explain how you are working to improve it.
Frame your weaknesses as areas for growth and development.
Example answer:
"One of my strengths is my ability to create visually appealing and effective designs that meet the client's needs. For example, in my previous role, I designed a marketing campaign that increased sales by 20%. Another strength is my attention to detail, ensuring that all my designs are pixel-perfect and error-free. As for a weakness, I sometimes struggle with delegating tasks, but I'm actively working on improving my delegation skills by trusting my team members and providing clear instructions."
Why are you interested in working for our company?
Why you might get asked this: This question assesses your research skills, your understanding of the company's mission and values, and your genuine interest in the role.
How to answer:
Show that you have researched the company and understand its mission, values, and recent projects.
Explain why you are drawn to the company's culture and work environment.
Highlight how your skills and experience align with the company's goals and objectives.
Example answer:
"I've been following your company's work for quite some time, and I'm incredibly impressed with your commitment to innovative and user-centered design. I'm particularly drawn to your recent campaign for [mention a specific project], which demonstrates your ability to create visually stunning and impactful designs. I believe my skills and experience in [mention relevant skills] would be a valuable asset to your team, and I'm excited about the opportunity to contribute to your company's continued success."
When was the first time you realized you wanted to work in graphic design?
Why you might get asked this: This question aims to understand your passion for graphic design and the origin of your interest in the field.
How to answer:
Share a personal story or anecdote that sparked your interest in graphic design.
Explain what aspects of graphic design appeal to you and why.
Convey your genuine enthusiasm for the field.
Example answer:
"I first realized I wanted to work in graphic design when I was in high school. I was designing posters and flyers for school events, and I found it incredibly rewarding to create visually appealing materials that captured people's attention and communicated important messages. That experience sparked my passion for graphic design, and I've been pursuing it ever since."
What design programs are you most comfortable with?
Why you might get asked this: This question assesses your technical skills and proficiency with industry-standard design software.
How to answer:
List the design programs you are most comfortable with, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Highlight your level of expertise with each program and provide specific examples of how you have used them in your work.
Mention any other relevant software or tools that you are familiar with.
Example answer:
"I'm most comfortable with the Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign. I have extensive experience using Photoshop for image editing and manipulation, Illustrator for creating vector graphics and logos, and InDesign for layout design and print production. I also have experience with Figma for collaborative design projects and Sketch for UI design."
How would you explain color theory to someone without graphic design experience?
Why you might get asked this: This question tests your ability to communicate complex design concepts in a simple and understandable way.
How to answer:
Explain the basics of color theory in layman's terms, avoiding technical jargon.
Discuss the color wheel, primary colors, secondary colors, and complementary colors.
Explain how colors can be used to evoke different emotions and create visual harmony.
Example answer:
"Imagine a color wheel, like a rainbow bent into a circle. It's made up of primary colors – red, yellow, and blue – which can be mixed to create secondary colors like green, orange, and purple. Colors that are opposite each other on the wheel, like red and green, are called complementary colors and create a strong contrast. Color theory is about understanding how these colors interact and how we can use them to create visually pleasing and meaningful designs."
Have you ever had to collaborate on a group design project? What was your role?
Why you might get asked this: This question assesses your teamwork skills, your ability to collaborate with others, and your role in a group project.
How to answer:
Describe a specific group design project you worked on and your role in the project.
Highlight your contributions to the project and how you collaborated with your team members.
Discuss any challenges you faced and how you overcame them as a team.
Example answer:
"In my previous role, I collaborated on a group design project to create a new website for a local non-profit organization. My role was to design the website's visual elements, including the logo, color scheme, and imagery. I worked closely with the other team members, including the web developer and the content writer, to ensure that the website was visually appealing, user-friendly, and aligned with the organization's brand. We faced some challenges in terms of time constraints, but we were able to overcome them by effectively communicating and prioritizing tasks."
What are the core graphic design principles?
Why you might get asked this: This question tests your fundamental understanding of graphic design principles and their application in creating effective designs.
How to answer:
Discuss the core graphic design principles, such as balance, contrast, alignment, hierarchy, rhythm, and unity.
Explain how each principle contributes to the overall effectiveness of a design.
Provide examples of how you have applied these principles in your work.
Example answer:
"The core graphic design principles include balance, which creates visual stability; contrast, which highlights differences and creates visual interest; alignment, which creates order and structure; hierarchy, which guides the viewer's eye; rhythm, which creates visual flow; and unity, which creates a cohesive and harmonious design. For example, when designing a website, I use hierarchy to guide the user's eye to the most important information, and I use balance to create a visually appealing layout."
What is the difference between vector and pixel?
Why you might get asked this: This question assesses your understanding of image types and their properties, which is crucial for creating and manipulating images for various purposes.
How to answer:
Explain the difference between vector and pixel images in terms of their composition and properties.
Discuss the advantages and disadvantages of each image type.
Provide examples of when to use each image type.
Example answer:
"Vector images are made up of mathematical equations that define lines, curves, and shapes. They are scalable without losing quality, making them ideal for logos and illustrations. Pixel images, on the other hand, are made up of tiny squares called pixels. They are resolution-dependent, meaning that they can become blurry or pixelated when scaled up. Pixel images are best suited for photographs and images with complex details."
How do you handle tight deadlines?
Why you might get asked this: This question assesses your ability to manage your time effectively, prioritize tasks, and work under pressure.
How to answer:
Share a story of a time when you had to manage a time-sensitive project.
Explain how you prioritized tasks, managed your time, and stayed organized.
Highlight your ability to remain calm and focused under pressure.
Example answer:
"In my previous role, I had to design a marketing campaign for a new product launch with a very tight deadline. To manage the project effectively, I started by breaking down the project into smaller, more manageable tasks. I then prioritized the tasks based on their importance and urgency, and I created a timeline to ensure that everything was completed on time. I also communicated regularly with the team to ensure that everyone was on the same page. Despite the tight deadline, I was able to deliver the project on time and within budget."
What kind of design projects do you love to work on?
Why you might get asked this: This question helps the interviewer understand your design preferences and the types of projects you are most passionate about.
How to answer:
Discuss your favorite types of design projects and explain why you enjoy them.
Highlight the skills and techniques that you use in these projects.
Show your enthusiasm for the types of projects that align with the company's work.
Example answer:
"I particularly enjoy working on branding and identity design projects. I find it incredibly rewarding to help companies create a strong and recognizable brand that resonates with their target audience. I love the challenge of creating a visual identity that captures the essence of a company's mission, values, and personality."
Critique a marketing campaign and provide an alternative solution.
Why you might get asked this: This question assesses your analytical and creative skills, as well as your ability to think critically and provide constructive feedback.
How to answer:
Choose a marketing campaign that you are familiar with and provide a brief overview of the campaign.
Critique the campaign's strengths and weaknesses, focusing on the design elements.
Provide an alternative solution that addresses the weaknesses and improves the campaign's effectiveness.
Example answer:
"I recently saw a marketing campaign for a new energy drink that I thought was visually appealing but lacked a clear message. The campaign featured vibrant colors and dynamic imagery, but it didn't effectively communicate the drink's key benefits or target audience. As an alternative solution, I would suggest focusing on a more targeted message that highlights the drink's unique benefits and appeals to a specific demographic, such as athletes or students. I would also use imagery that is more representative of the target audience and the drink's intended use."
How do you adapt a brand for different audiences?
Why you might get asked this: This question assesses your understanding of target audiences and your ability to tailor designs to specific demographics and cultural contexts.
How to answer:
Explain your approach to understanding different target audiences.
Discuss how you would adapt the brand's visual elements, messaging, and tone to appeal to different audiences.
Provide examples of how you have successfully adapted a brand for different audiences in the past.
Example answer:
"When adapting a brand for different audiences, I start by conducting thorough research to understand the target audience's demographics, psychographics, and cultural values. Based on this research, I would then adapt the brand's visual elements, messaging, and tone to resonate with the specific audience. For example, if I were adapting a brand for a younger audience, I might use more vibrant colors, playful imagery, and a more casual tone. Conversely, if I were adapting a brand for a more mature audience, I might use more sophisticated colors, elegant imagery, and a more formal tone."
What file format would you use for photos in print jobs?
Why you might get asked this: This question tests your knowledge of file formats and their suitability for different applications, particularly in print production.
How to answer:
Explain the different file formats commonly used for photos in print jobs, such as TIFF and high-quality JPEG.
Discuss the advantages and disadvantages of each file format.
Recommend the most appropriate file format for different types of print jobs.
Example answer:
"For photos in print jobs, I would typically use TIFF or a high-quality JPEG. TIFF is a lossless format, meaning that it preserves all the image data, resulting in the highest possible quality. However, TIFF files are typically larger than JPEG files. JPEG is a lossy format, meaning that it compresses the image data, resulting in a smaller file size. However, JPEG compression can sometimes result in a loss of image quality. For high-quality print jobs, I would recommend using TIFF. For print jobs where file size is a concern, I would recommend using a high-quality JPEG."
What is the use of JavaScript in graphic design?
Why you might get asked this: This question assesses your understanding of the intersection between graphic design and web development, and your knowledge of how JavaScript can be used to create interactive design elements.
How to answer:
Explain the role of JavaScript in creating interactive design elements for websites and web applications.
Discuss how JavaScript can be used to create animations, transitions, and other dynamic effects.
Provide examples of how you have used JavaScript in your graphic design projects.
Example answer:
"JavaScript is used in graphic design to create interactive and dynamic elements for websites and web applications. It can be used to create animations, transitions, and other visual effects that enhance the user experience. For example, I have used JavaScript to create interactive infographics, animated logos, and dynamic website layouts."
What’s the difference between rich black and auto black?
Why you might get asked this: This question tests your knowledge of color nuances in printing and your understanding of how different black ink formulations can affect the final printed result.
How to answer:
Explain the difference between rich black and auto black in terms of their ink composition and visual appearance.
Discuss the advantages and disadvantages of each type of black.
Recommend when to use each type of black in print design.
Example answer:
"Auto black, also known as registration black, is a default black that is automatically generated by design software. It is typically composed of a small percentage of cyan, magenta, and yellow inks, in addition to black ink. Rich black, on the other hand, is a black that is created by adding a higher percentage of cyan, magenta, and yellow inks to the black ink. Rich black is typically used to create a deeper, more saturated black color. However, it is important to use rich black carefully, as too much ink can cause printing problems. I would use rich black for large areas of solid black, and auto black for smaller areas of black text or graphics."
How did you deal with disagreements when making decisions with a team?
Why you might get asked this: This question assesses your conflict resolution skills and your ability to work effectively in a team environment.
How to answer:
Share a story of a time when you had a disagreement with a team member.
Explain how you handled the disagreement and what steps you took to resolve it.
Highlight your ability to listen to different perspectives, compromise, and find solutions that benefit the team as a whole.
Example answer:
"In a previous project, I had a disagreement with a team member about the color scheme for a website. I preferred a more modern and minimalist color scheme, while my team member preferred a more vibrant and colorful scheme. To resolve the disagreement, I started by listening to my team member's perspective and understanding their reasoning. I then explained my perspective and the reasons why I thought a minimalist color scheme would be more effective. We ultimately decided to compromise and use a color scheme that incorporated elements of both our preferences. We used a minimalist base color scheme with pops of vibrant color to create a visually appealing and effective design."
What is your design superpower?
Why you might get asked this: This question allows you to showcase your unique strengths and what sets you apart as a designer.
How to answer:
Discuss your unique strengths as a designer and provide specific examples of how you have used them to achieve success.
Highlight the skills and qualities that make you stand out from other designers.
Show your confidence and enthusiasm for your design abilities.
Example answer:
"My design superpower is my ability to translate complex ideas into visually compelling and easy-to-understand designs. I have a knack for simplifying complex information and presenting it in a way that is both engaging and informative. For example, I was able to design an infographic that explained a complex scientific concept in a clear and concise manner, resulting in a significant increase in website traffic and engagement."
How do you like to receive feedback?
Why you might get asked this: This question assesses your openness to constructive criticism and your ability to learn and grow from feedback.
How to answer:
Show your openness to receiving feedback and your willingness to learn from it.
Explain how you typically process feedback and how you use it to improve your designs.
Highlight your ability to remain objective and avoid taking feedback personally.
Example answer:
"I appreciate receiving feedback because it helps me to improve my designs and grow as a designer. I prefer to receive feedback that is specific, constructive, and actionable. I typically process feedback by taking the time to understand the feedback and identify areas where I can improve. I then use the feedback to refine my designs and ensure that they meet the client's needs and expectations. I always try to remain objective and avoid taking feedback personally, as I understand that it is intended to help me grow and improve."
Can you describe your design process from concept to completion?
Why you might get asked this: This question evaluates your structured approach to design projects and your ability to manage a project from start to finish.
How to answer:
Outline the steps you typically take in a design project, from initial concept to final delivery.
Discuss your methods for research, brainstorming, sketching, prototyping, and testing.
Show your understanding of the importance of client collaboration and feedback throughout the process.
Example answer:
"My design process begins with understanding the client's needs and objectives through detailed discussions and research. Next, I brainstorm ideas and create initial sketches and wireframes. I then move to prototyping and testing different design concepts. Throughout the process, I maintain close communication with the client to gather feedback and ensure the design aligns with their vision. Finally, I refine the design based on feedback and prepare the final deliverables."
How do you stay updated with the latest design trends and technologies?
Why you might get asked this: This question assesses your commitment to continuous learning and your ability to stay relevant in the ever-evolving field of graphic design.
How to answer:
Mention specific resources you use to stay informed, such as design blogs, websites, conferences, and online courses.
Discuss how you incorporate new trends and technologies into your design work.
Show your enthusiasm for learning and experimenting with new design approaches.
Example answer:
"I stay updated with the latest design trends and technologies by regularly reading design blogs like AIGA Eye on Design and Creative Bloq. I also attend design conferences and workshops whenever possible. Additionally, I take online courses on platforms like Skillshare and Coursera to learn new skills and techniques. I enjoy experimenting with new trends and technologies in my personal projects to see how they can be applied to my professional work."
Describe a time you failed in a design project and what you learned from it.
Why you might get asked this: This question evaluates your ability to learn from mistakes and your resilience in the face of challenges.
How to answer:
Choose a specific project where you experienced a setback or failure.
Explain what went wrong, why it happened, and what steps you took to address the situation.
Highlight what you learned from the experience and how it has made you a better designer.
Example answer:
"In one project, I misjudged the timeline and underestimated the complexity of the design. As a result, I missed the deadline and had to rework the design under pressure. I learned the importance of accurate time estimation and thorough planning. Since then, I always break down projects into smaller tasks, set realistic deadlines, and communicate proactively with the client about any potential delays."
What are your favorite design resources (blogs, websites, designers)?
Why you might get asked this: This question provides insight into your design influences and your engagement with the design community.
How to answer:
List a few of your favorite design resources, such as blogs, websites, designers, and books.
Explain why you find these resources valuable and how they inspire your work.
Show your knowledge of current design trends and influential figures in the field.
Example answer:
"I'm inspired by designers like Paula Scher for her innovative typography and Massimo Vignelli for his timeless minimalist designs. I regularly visit design blogs like Design Observer and It’s Nice That for inspiration and insights into current trends. I also find the book 'Grid Systems in Graphic Design' by Josef Müller-Brockmann to be an invaluable resource for creating structured and effective layouts."
How do you ensure your designs are accessible to people with disabilities?
Why you might get asked this: This question assesses your awareness of accessibility standards and your commitment to creating inclusive designs.
How to answer:
Discuss the principles of accessible design, such as providing alternative text for images, using sufficient color contrast, and ensuring keyboard navigation.
Explain how you test your designs for accessibility using tools and techniques like screen readers and accessibility checklists.
Show your understanding of WCAG (Web Content Accessibility Guidelines) and other relevant accessibility standards.
Example answer:
"I ensure my designs are accessible by following WCAG guidelines. This includes providing alternative text for images, using sufficient color contrast for readability, and ensuring keyboard navigation is possible. I also test my designs with screen readers and accessibility checklists to identify and address any potential issues. My goal is to create designs that are usable and enjoyable for everyone, regardless of their abilities."
What role does typography play in your designs?
Why you might get asked this: This question evaluates your understanding of typography as a critical element of graphic design and its impact on readability and visual communication.
How to answer:
Discuss the importance of typography in conveying a message, establishing visual hierarchy, and creating a cohesive design.
Explain your process for selecting appropriate fonts based on the project's goals and target audience.
Show your knowledge of typographic principles like kerning, leading, and tracking.
Example answer:
"Typography plays a crucial role in my designs. It’s not just about choosing a font; it’s about conveying the right tone and message. I carefully select fonts that align with the project's objectives and target audience. I also pay close attention to typographic details like kerning, leading, and tracking to ensure readability and visual harmony. Effective typography can make a design more engaging and impactful."
Can you discuss your experience with branding and identity design?
Why you might get asked this: This question assesses your expertise in creating visual identities that represent a brand's values and personality.
How to answer:
Describe your experience developing brand guidelines, logos, color palettes, and other visual elements.
Discuss your approach to understanding a brand's mission, values, and target audience.
Provide examples of successful branding projects you have worked on and the results you achieved.
Example answer:
"I have extensive experience in branding and identity design. I start by conducting thorough research to understand the brand's mission, values, and target audience. I then develop a visual identity that reflects these elements, including a logo, color palette, typography, and brand guidelines. For example, I created a new brand identity for a local startup, which helped them establish a strong presence in their market and attract new customers."
How do you measure the success of a design?
Why you might get asked this: This question evaluates your ability to assess the effectiveness of your designs and your understanding of key performance indicators (KPIs).
How to answer:
Discuss the metrics you use to evaluate the success of a design, such as user engagement, conversion rates, brand awareness, and customer satisfaction.
Explain how you gather data to measure these metrics, such as website analytics, user surveys, and A/B testing.
Show your ability to analyze data and make informed decisions based on the results.
Example answer:
"I measure the success of a design by looking at metrics like user engagement, conversion rates, and brand awareness. I use tools like Google Analytics to track website traffic and user behavior. I also conduct user surveys and A/B testing to gather feedback and optimize the design. By analyzing this data, I can determine whether the design is achieving its intended goals and make improvements as needed."
What are your salary expectations?
Why you might get asked this: This question helps the employer determine if your salary expectations align with their budget for the position.
How to answer:
Research the average salary for graphic designers in your location with your level of experience.
Provide a salary range rather than a specific number to show flexibility.
Frame your salary expectations in terms of the value you bring to the company.
Example answer:
"Based on my research and experience, I'm looking for a salary in the range of $60,000 to $70,000 annually. However, I'm open to discussing this further based on the specific responsibilities and opportunities of the role."
Do you have any questions for us?
Why you might get asked this: This question gives you the opportunity to show your engagement and interest in the company and the position.
How to answer:
Prepare a few thoughtful questions to ask the interviewer about the company, the team, or the role.
Avoid asking questions that can easily be answered by doing a quick online search.
Use this opportunity to learn more about the company culture and the day-to-day responsibilities of the position.
Example answer:
"Yes, I have a couple of questions. Could you tell me more about the team I would be working with and what opportunities there are for professional development within the company?"
Other tips to prepare for a graphic design interview
Update Your Portfolio: Ensure your online portfolio is current and showcases your best work. Tailor it to the specific job you're applying for, highlighting relevant projects.
Research the Company: Thoroughly research the company's mission, values, and recent projects. Understand their brand identity and target audience.
Practice Your Answers: Rehearse your answers to common interview questions, but avoid sounding robotic. Be authentic and genuine in your responses.
Prepare Questions to Ask: Asking thoughtful questions demonstrates your interest and engagement. Prepare a list of questions to ask the interviewer.
Dress Professionally: Dress appropriately for the interview. Err on the side of being more formal than casual.
Be Punctual: Arrive on time for the interview. Plan your route in advance to avoid any unexpected delays.
Follow Up: Send a thank-you note to the interviewer within 24 hours of the interview. Reiterate your interest in the position and highlight your key qualifications.
By preparing for these graphic design interview questions and following these tips, you can increase your confidence and improve your chances of landing your dream job. Good luck!
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FAQ
What if I don't have experience in a specific area they ask about?
Be honest about your experience. Instead of saying you have experience you don't, focus on your willingness to learn and adapt quickly. You can also highlight related skills that would be transferable.
How important is it to have a physical portfolio in addition to an online one?
While an online portfolio is essential, a physical portfolio can be a great way to showcase your work in person. It allows you to control the presentation and highlight specific details. However, always check with the interviewer beforehand to see if they prefer a physical portfolio.
Should I bring design samples to the interview?
Yes, bringing design samples is a great way to showcase your skills and creativity. Choose samples that are relevant to the job you're applying for and be prepared to discuss the design process and the rationale behind your decisions.
30 Most Common Graphic Design Interview Questions You Should Prepare For
Landing a graphic design job requires more than just a stellar portfolio; it demands confidence and preparedness in the interview room. Mastering common graphic design interview questions can significantly enhance your chances of success. This guide provides you with 30 frequently asked graphic design interview questions, along with insights on why they're asked, how to answer them, and example answers to help you shine.
What are graphic design interview questions?
Graphic design interview questions are specific inquiries posed by hiring managers and design team leads to assess a candidate's skills, experience, and suitability for a graphic design role. These questions cover a broad spectrum, from technical knowledge and design principles to behavioral traits and problem-solving abilities. They aim to evaluate not just what you know, but also how you think and how well you can apply your knowledge in real-world scenarios.
Why do interviewers ask graphic design interview questions?
Interviewers ask graphic design interview questions to gain a comprehensive understanding of your capabilities and potential fit within their organization. They want to gauge your technical skills, creativity, problem-solving abilities, and understanding of design principles. Additionally, these questions help them assess your communication skills, how you handle feedback, and your passion for design. Ultimately, the goal is to determine if you possess the qualities and expertise needed to contribute effectively to their team and projects.
Here's a preview of the 30 graphic design interview questions we'll cover:
Tell us about yourself.
How is your day so far?
What are your strengths and weaknesses?
Why are you interested in working for our company?
When was the first time you realized you wanted to work in graphic design?
What design programs are you most comfortable with?
How would you explain color theory to someone without graphic design experience?
Have you ever had to collaborate on a group design project? What was your role?
What are the core graphic design principles?
What is the difference between vector and pixel?
How do you handle tight deadlines?
What kind of design projects do you love to work on?
Critique a marketing campaign and provide an alternative solution.
How do you adapt a brand for different audiences?
What file format would you use for photos in print jobs?
What is the use of JavaScript in graphic design?
What’s the difference between rich black and auto black?
How did you deal with disagreements when making decisions with a team?
What is your design superpower?
How do you like to receive feedback?
Can you describe your design process from concept to completion?
How do you stay updated with the latest design trends and technologies?
Describe a time you failed in a design project and what you learned from it.
What are your favorite design resources (blogs, websites, designers)?
How do you ensure your designs are accessible to people with disabilities?
What role does typography play in your designs?
Can you discuss your experience with branding and identity design?
How do you measure the success of a design?
What are your salary expectations?
Do you have any questions for us?
30 graphic design interview questions
Tell us about yourself.
Why you might get asked this: This is a standard icebreaker to start the interview. It allows the interviewer to get a quick overview of your background, experience, and interests related to graphic design.
How to answer:
Provide a brief summary of your education and professional experience.
Highlight your key skills and accomplishments that are relevant to the job.
Show your passion for graphic design and your enthusiasm for the opportunity.
Example answer:
"I'm a graphic designer with five years of experience creating visually appealing and effective designs for various clients. I have a strong background in Adobe Creative Suite, a solid understanding of design principles, and a passion for creating innovative and user-centered designs. I'm excited about this opportunity because I believe my skills and experience align perfectly with your company's needs."
How is your day so far?
Why you might get asked this: This is a casual opener to help you relax and break the ice. It also gives the interviewer a sense of your personality and how you handle simple interactions.
How to answer:
Keep your response positive and brief.
Avoid complaining or sharing negative information.
Express your enthusiasm for the interview and the opportunity.
Example answer:
"My day is going great, thank you for asking! I'm really excited to be here and learn more about this opportunity at your company."
What are your strengths and weaknesses?
Why you might get asked this: Interviewers want to understand your self-awareness and how you leverage your strengths while mitigating your weaknesses.
How to answer:
Highlight 2-3 strengths that are relevant to the job and provide specific examples.
Choose a weakness that is not critical to the role and explain how you are working to improve it.
Frame your weaknesses as areas for growth and development.
Example answer:
"One of my strengths is my ability to create visually appealing and effective designs that meet the client's needs. For example, in my previous role, I designed a marketing campaign that increased sales by 20%. Another strength is my attention to detail, ensuring that all my designs are pixel-perfect and error-free. As for a weakness, I sometimes struggle with delegating tasks, but I'm actively working on improving my delegation skills by trusting my team members and providing clear instructions."
Why are you interested in working for our company?
Why you might get asked this: This question assesses your research skills, your understanding of the company's mission and values, and your genuine interest in the role.
How to answer:
Show that you have researched the company and understand its mission, values, and recent projects.
Explain why you are drawn to the company's culture and work environment.
Highlight how your skills and experience align with the company's goals and objectives.
Example answer:
"I've been following your company's work for quite some time, and I'm incredibly impressed with your commitment to innovative and user-centered design. I'm particularly drawn to your recent campaign for [mention a specific project], which demonstrates your ability to create visually stunning and impactful designs. I believe my skills and experience in [mention relevant skills] would be a valuable asset to your team, and I'm excited about the opportunity to contribute to your company's continued success."
When was the first time you realized you wanted to work in graphic design?
Why you might get asked this: This question aims to understand your passion for graphic design and the origin of your interest in the field.
How to answer:
Share a personal story or anecdote that sparked your interest in graphic design.
Explain what aspects of graphic design appeal to you and why.
Convey your genuine enthusiasm for the field.
Example answer:
"I first realized I wanted to work in graphic design when I was in high school. I was designing posters and flyers for school events, and I found it incredibly rewarding to create visually appealing materials that captured people's attention and communicated important messages. That experience sparked my passion for graphic design, and I've been pursuing it ever since."
What design programs are you most comfortable with?
Why you might get asked this: This question assesses your technical skills and proficiency with industry-standard design software.
How to answer:
List the design programs you are most comfortable with, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Highlight your level of expertise with each program and provide specific examples of how you have used them in your work.
Mention any other relevant software or tools that you are familiar with.
Example answer:
"I'm most comfortable with the Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign. I have extensive experience using Photoshop for image editing and manipulation, Illustrator for creating vector graphics and logos, and InDesign for layout design and print production. I also have experience with Figma for collaborative design projects and Sketch for UI design."
How would you explain color theory to someone without graphic design experience?
Why you might get asked this: This question tests your ability to communicate complex design concepts in a simple and understandable way.
How to answer:
Explain the basics of color theory in layman's terms, avoiding technical jargon.
Discuss the color wheel, primary colors, secondary colors, and complementary colors.
Explain how colors can be used to evoke different emotions and create visual harmony.
Example answer:
"Imagine a color wheel, like a rainbow bent into a circle. It's made up of primary colors – red, yellow, and blue – which can be mixed to create secondary colors like green, orange, and purple. Colors that are opposite each other on the wheel, like red and green, are called complementary colors and create a strong contrast. Color theory is about understanding how these colors interact and how we can use them to create visually pleasing and meaningful designs."
Have you ever had to collaborate on a group design project? What was your role?
Why you might get asked this: This question assesses your teamwork skills, your ability to collaborate with others, and your role in a group project.
How to answer:
Describe a specific group design project you worked on and your role in the project.
Highlight your contributions to the project and how you collaborated with your team members.
Discuss any challenges you faced and how you overcame them as a team.
Example answer:
"In my previous role, I collaborated on a group design project to create a new website for a local non-profit organization. My role was to design the website's visual elements, including the logo, color scheme, and imagery. I worked closely with the other team members, including the web developer and the content writer, to ensure that the website was visually appealing, user-friendly, and aligned with the organization's brand. We faced some challenges in terms of time constraints, but we were able to overcome them by effectively communicating and prioritizing tasks."
What are the core graphic design principles?
Why you might get asked this: This question tests your fundamental understanding of graphic design principles and their application in creating effective designs.
How to answer:
Discuss the core graphic design principles, such as balance, contrast, alignment, hierarchy, rhythm, and unity.
Explain how each principle contributes to the overall effectiveness of a design.
Provide examples of how you have applied these principles in your work.
Example answer:
"The core graphic design principles include balance, which creates visual stability; contrast, which highlights differences and creates visual interest; alignment, which creates order and structure; hierarchy, which guides the viewer's eye; rhythm, which creates visual flow; and unity, which creates a cohesive and harmonious design. For example, when designing a website, I use hierarchy to guide the user's eye to the most important information, and I use balance to create a visually appealing layout."
What is the difference between vector and pixel?
Why you might get asked this: This question assesses your understanding of image types and their properties, which is crucial for creating and manipulating images for various purposes.
How to answer:
Explain the difference between vector and pixel images in terms of their composition and properties.
Discuss the advantages and disadvantages of each image type.
Provide examples of when to use each image type.
Example answer:
"Vector images are made up of mathematical equations that define lines, curves, and shapes. They are scalable without losing quality, making them ideal for logos and illustrations. Pixel images, on the other hand, are made up of tiny squares called pixels. They are resolution-dependent, meaning that they can become blurry or pixelated when scaled up. Pixel images are best suited for photographs and images with complex details."
How do you handle tight deadlines?
Why you might get asked this: This question assesses your ability to manage your time effectively, prioritize tasks, and work under pressure.
How to answer:
Share a story of a time when you had to manage a time-sensitive project.
Explain how you prioritized tasks, managed your time, and stayed organized.
Highlight your ability to remain calm and focused under pressure.
Example answer:
"In my previous role, I had to design a marketing campaign for a new product launch with a very tight deadline. To manage the project effectively, I started by breaking down the project into smaller, more manageable tasks. I then prioritized the tasks based on their importance and urgency, and I created a timeline to ensure that everything was completed on time. I also communicated regularly with the team to ensure that everyone was on the same page. Despite the tight deadline, I was able to deliver the project on time and within budget."
What kind of design projects do you love to work on?
Why you might get asked this: This question helps the interviewer understand your design preferences and the types of projects you are most passionate about.
How to answer:
Discuss your favorite types of design projects and explain why you enjoy them.
Highlight the skills and techniques that you use in these projects.
Show your enthusiasm for the types of projects that align with the company's work.
Example answer:
"I particularly enjoy working on branding and identity design projects. I find it incredibly rewarding to help companies create a strong and recognizable brand that resonates with their target audience. I love the challenge of creating a visual identity that captures the essence of a company's mission, values, and personality."
Critique a marketing campaign and provide an alternative solution.
Why you might get asked this: This question assesses your analytical and creative skills, as well as your ability to think critically and provide constructive feedback.
How to answer:
Choose a marketing campaign that you are familiar with and provide a brief overview of the campaign.
Critique the campaign's strengths and weaknesses, focusing on the design elements.
Provide an alternative solution that addresses the weaknesses and improves the campaign's effectiveness.
Example answer:
"I recently saw a marketing campaign for a new energy drink that I thought was visually appealing but lacked a clear message. The campaign featured vibrant colors and dynamic imagery, but it didn't effectively communicate the drink's key benefits or target audience. As an alternative solution, I would suggest focusing on a more targeted message that highlights the drink's unique benefits and appeals to a specific demographic, such as athletes or students. I would also use imagery that is more representative of the target audience and the drink's intended use."
How do you adapt a brand for different audiences?
Why you might get asked this: This question assesses your understanding of target audiences and your ability to tailor designs to specific demographics and cultural contexts.
How to answer:
Explain your approach to understanding different target audiences.
Discuss how you would adapt the brand's visual elements, messaging, and tone to appeal to different audiences.
Provide examples of how you have successfully adapted a brand for different audiences in the past.
Example answer:
"When adapting a brand for different audiences, I start by conducting thorough research to understand the target audience's demographics, psychographics, and cultural values. Based on this research, I would then adapt the brand's visual elements, messaging, and tone to resonate with the specific audience. For example, if I were adapting a brand for a younger audience, I might use more vibrant colors, playful imagery, and a more casual tone. Conversely, if I were adapting a brand for a more mature audience, I might use more sophisticated colors, elegant imagery, and a more formal tone."
What file format would you use for photos in print jobs?
Why you might get asked this: This question tests your knowledge of file formats and their suitability for different applications, particularly in print production.
How to answer:
Explain the different file formats commonly used for photos in print jobs, such as TIFF and high-quality JPEG.
Discuss the advantages and disadvantages of each file format.
Recommend the most appropriate file format for different types of print jobs.
Example answer:
"For photos in print jobs, I would typically use TIFF or a high-quality JPEG. TIFF is a lossless format, meaning that it preserves all the image data, resulting in the highest possible quality. However, TIFF files are typically larger than JPEG files. JPEG is a lossy format, meaning that it compresses the image data, resulting in a smaller file size. However, JPEG compression can sometimes result in a loss of image quality. For high-quality print jobs, I would recommend using TIFF. For print jobs where file size is a concern, I would recommend using a high-quality JPEG."
What is the use of JavaScript in graphic design?
Why you might get asked this: This question assesses your understanding of the intersection between graphic design and web development, and your knowledge of how JavaScript can be used to create interactive design elements.
How to answer:
Explain the role of JavaScript in creating interactive design elements for websites and web applications.
Discuss how JavaScript can be used to create animations, transitions, and other dynamic effects.
Provide examples of how you have used JavaScript in your graphic design projects.
Example answer:
"JavaScript is used in graphic design to create interactive and dynamic elements for websites and web applications. It can be used to create animations, transitions, and other visual effects that enhance the user experience. For example, I have used JavaScript to create interactive infographics, animated logos, and dynamic website layouts."
What’s the difference between rich black and auto black?
Why you might get asked this: This question tests your knowledge of color nuances in printing and your understanding of how different black ink formulations can affect the final printed result.
How to answer:
Explain the difference between rich black and auto black in terms of their ink composition and visual appearance.
Discuss the advantages and disadvantages of each type of black.
Recommend when to use each type of black in print design.
Example answer:
"Auto black, also known as registration black, is a default black that is automatically generated by design software. It is typically composed of a small percentage of cyan, magenta, and yellow inks, in addition to black ink. Rich black, on the other hand, is a black that is created by adding a higher percentage of cyan, magenta, and yellow inks to the black ink. Rich black is typically used to create a deeper, more saturated black color. However, it is important to use rich black carefully, as too much ink can cause printing problems. I would use rich black for large areas of solid black, and auto black for smaller areas of black text or graphics."
How did you deal with disagreements when making decisions with a team?
Why you might get asked this: This question assesses your conflict resolution skills and your ability to work effectively in a team environment.
How to answer:
Share a story of a time when you had a disagreement with a team member.
Explain how you handled the disagreement and what steps you took to resolve it.
Highlight your ability to listen to different perspectives, compromise, and find solutions that benefit the team as a whole.
Example answer:
"In a previous project, I had a disagreement with a team member about the color scheme for a website. I preferred a more modern and minimalist color scheme, while my team member preferred a more vibrant and colorful scheme. To resolve the disagreement, I started by listening to my team member's perspective and understanding their reasoning. I then explained my perspective and the reasons why I thought a minimalist color scheme would be more effective. We ultimately decided to compromise and use a color scheme that incorporated elements of both our preferences. We used a minimalist base color scheme with pops of vibrant color to create a visually appealing and effective design."
What is your design superpower?
Why you might get asked this: This question allows you to showcase your unique strengths and what sets you apart as a designer.
How to answer:
Discuss your unique strengths as a designer and provide specific examples of how you have used them to achieve success.
Highlight the skills and qualities that make you stand out from other designers.
Show your confidence and enthusiasm for your design abilities.
Example answer:
"My design superpower is my ability to translate complex ideas into visually compelling and easy-to-understand designs. I have a knack for simplifying complex information and presenting it in a way that is both engaging and informative. For example, I was able to design an infographic that explained a complex scientific concept in a clear and concise manner, resulting in a significant increase in website traffic and engagement."
How do you like to receive feedback?
Why you might get asked this: This question assesses your openness to constructive criticism and your ability to learn and grow from feedback.
How to answer:
Show your openness to receiving feedback and your willingness to learn from it.
Explain how you typically process feedback and how you use it to improve your designs.
Highlight your ability to remain objective and avoid taking feedback personally.
Example answer:
"I appreciate receiving feedback because it helps me to improve my designs and grow as a designer. I prefer to receive feedback that is specific, constructive, and actionable. I typically process feedback by taking the time to understand the feedback and identify areas where I can improve. I then use the feedback to refine my designs and ensure that they meet the client's needs and expectations. I always try to remain objective and avoid taking feedback personally, as I understand that it is intended to help me grow and improve."
Can you describe your design process from concept to completion?
Why you might get asked this: This question evaluates your structured approach to design projects and your ability to manage a project from start to finish.
How to answer:
Outline the steps you typically take in a design project, from initial concept to final delivery.
Discuss your methods for research, brainstorming, sketching, prototyping, and testing.
Show your understanding of the importance of client collaboration and feedback throughout the process.
Example answer:
"My design process begins with understanding the client's needs and objectives through detailed discussions and research. Next, I brainstorm ideas and create initial sketches and wireframes. I then move to prototyping and testing different design concepts. Throughout the process, I maintain close communication with the client to gather feedback and ensure the design aligns with their vision. Finally, I refine the design based on feedback and prepare the final deliverables."
How do you stay updated with the latest design trends and technologies?
Why you might get asked this: This question assesses your commitment to continuous learning and your ability to stay relevant in the ever-evolving field of graphic design.
How to answer:
Mention specific resources you use to stay informed, such as design blogs, websites, conferences, and online courses.
Discuss how you incorporate new trends and technologies into your design work.
Show your enthusiasm for learning and experimenting with new design approaches.
Example answer:
"I stay updated with the latest design trends and technologies by regularly reading design blogs like AIGA Eye on Design and Creative Bloq. I also attend design conferences and workshops whenever possible. Additionally, I take online courses on platforms like Skillshare and Coursera to learn new skills and techniques. I enjoy experimenting with new trends and technologies in my personal projects to see how they can be applied to my professional work."
Describe a time you failed in a design project and what you learned from it.
Why you might get asked this: This question evaluates your ability to learn from mistakes and your resilience in the face of challenges.
How to answer:
Choose a specific project where you experienced a setback or failure.
Explain what went wrong, why it happened, and what steps you took to address the situation.
Highlight what you learned from the experience and how it has made you a better designer.
Example answer:
"In one project, I misjudged the timeline and underestimated the complexity of the design. As a result, I missed the deadline and had to rework the design under pressure. I learned the importance of accurate time estimation and thorough planning. Since then, I always break down projects into smaller tasks, set realistic deadlines, and communicate proactively with the client about any potential delays."
What are your favorite design resources (blogs, websites, designers)?
Why you might get asked this: This question provides insight into your design influences and your engagement with the design community.
How to answer:
List a few of your favorite design resources, such as blogs, websites, designers, and books.
Explain why you find these resources valuable and how they inspire your work.
Show your knowledge of current design trends and influential figures in the field.
Example answer:
"I'm inspired by designers like Paula Scher for her innovative typography and Massimo Vignelli for his timeless minimalist designs. I regularly visit design blogs like Design Observer and It’s Nice That for inspiration and insights into current trends. I also find the book 'Grid Systems in Graphic Design' by Josef Müller-Brockmann to be an invaluable resource for creating structured and effective layouts."
How do you ensure your designs are accessible to people with disabilities?
Why you might get asked this: This question assesses your awareness of accessibility standards and your commitment to creating inclusive designs.
How to answer:
Discuss the principles of accessible design, such as providing alternative text for images, using sufficient color contrast, and ensuring keyboard navigation.
Explain how you test your designs for accessibility using tools and techniques like screen readers and accessibility checklists.
Show your understanding of WCAG (Web Content Accessibility Guidelines) and other relevant accessibility standards.
Example answer:
"I ensure my designs are accessible by following WCAG guidelines. This includes providing alternative text for images, using sufficient color contrast for readability, and ensuring keyboard navigation is possible. I also test my designs with screen readers and accessibility checklists to identify and address any potential issues. My goal is to create designs that are usable and enjoyable for everyone, regardless of their abilities."
What role does typography play in your designs?
Why you might get asked this: This question evaluates your understanding of typography as a critical element of graphic design and its impact on readability and visual communication.
How to answer:
Discuss the importance of typography in conveying a message, establishing visual hierarchy, and creating a cohesive design.
Explain your process for selecting appropriate fonts based on the project's goals and target audience.
Show your knowledge of typographic principles like kerning, leading, and tracking.
Example answer:
"Typography plays a crucial role in my designs. It’s not just about choosing a font; it’s about conveying the right tone and message. I carefully select fonts that align with the project's objectives and target audience. I also pay close attention to typographic details like kerning, leading, and tracking to ensure readability and visual harmony. Effective typography can make a design more engaging and impactful."
Can you discuss your experience with branding and identity design?
Why you might get asked this: This question assesses your expertise in creating visual identities that represent a brand's values and personality.
How to answer:
Describe your experience developing brand guidelines, logos, color palettes, and other visual elements.
Discuss your approach to understanding a brand's mission, values, and target audience.
Provide examples of successful branding projects you have worked on and the results you achieved.
Example answer:
"I have extensive experience in branding and identity design. I start by conducting thorough research to understand the brand's mission, values, and target audience. I then develop a visual identity that reflects these elements, including a logo, color palette, typography, and brand guidelines. For example, I created a new brand identity for a local startup, which helped them establish a strong presence in their market and attract new customers."
How do you measure the success of a design?
Why you might get asked this: This question evaluates your ability to assess the effectiveness of your designs and your understanding of key performance indicators (KPIs).
How to answer:
Discuss the metrics you use to evaluate the success of a design, such as user engagement, conversion rates, brand awareness, and customer satisfaction.
Explain how you gather data to measure these metrics, such as website analytics, user surveys, and A/B testing.
Show your ability to analyze data and make informed decisions based on the results.
Example answer:
"I measure the success of a design by looking at metrics like user engagement, conversion rates, and brand awareness. I use tools like Google Analytics to track website traffic and user behavior. I also conduct user surveys and A/B testing to gather feedback and optimize the design. By analyzing this data, I can determine whether the design is achieving its intended goals and make improvements as needed."
What are your salary expectations?
Why you might get asked this: This question helps the employer determine if your salary expectations align with their budget for the position.
How to answer:
Research the average salary for graphic designers in your location with your level of experience.
Provide a salary range rather than a specific number to show flexibility.
Frame your salary expectations in terms of the value you bring to the company.
Example answer:
"Based on my research and experience, I'm looking for a salary in the range of $60,000 to $70,000 annually. However, I'm open to discussing this further based on the specific responsibilities and opportunities of the role."
Do you have any questions for us?
Why you might get asked this: This question gives you the opportunity to show your engagement and interest in the company and the position.
How to answer:
Prepare a few thoughtful questions to ask the interviewer about the company, the team, or the role.
Avoid asking questions that can easily be answered by doing a quick online search.
Use this opportunity to learn more about the company culture and the day-to-day responsibilities of the position.
Example answer:
"Yes, I have a couple of questions. Could you tell me more about the team I would be working with and what opportunities there are for professional development within the company?"
Other tips to prepare for a graphic design interview
Update Your Portfolio: Ensure your online portfolio is current and showcases your best work. Tailor it to the specific job you're applying for, highlighting relevant projects.
Research the Company: Thoroughly research the company's mission, values, and recent projects. Understand their brand identity and target audience.
Practice Your Answers: Rehearse your answers to common interview questions, but avoid sounding robotic. Be authentic and genuine in your responses.
Prepare Questions to Ask: Asking thoughtful questions demonstrates your interest and engagement. Prepare a list of questions to ask the interviewer.
Dress Professionally: Dress appropriately for the interview. Err on the side of being more formal than casual.
Be Punctual: Arrive on time for the interview. Plan your route in advance to avoid any unexpected delays.
Follow Up: Send a thank-you note to the interviewer within 24 hours of the interview. Reiterate your interest in the position and highlight your key qualifications.
By preparing for these graphic design interview questions and following these tips, you can increase your confidence and improve your chances of landing your dream job. Good luck!
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FAQ
What if I don't have experience in a specific area they ask about?
Be honest about your experience. Instead of saying you have experience you don't, focus on your willingness to learn and adapt quickly. You can also highlight related skills that would be transferable.
How important is it to have a physical portfolio in addition to an online one?
While an online portfolio is essential, a physical portfolio can be a great way to showcase your work in person. It allows you to control the presentation and highlight specific details. However, always check with the interviewer beforehand to see if they prefer a physical portfolio.
Should I bring design samples to the interview?
Yes, bringing design samples is a great way to showcase your skills and creativity. Choose samples that are relevant to the job you're applying for and be prepared to discuss the design process and the rationale behind your decisions.
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